Are You the Next Plus Size / Brawn Male Model?
“Plus-sized” or curvy female models have been getting a lot of attention in the media lately, and many people have breathed a sigh of relief that different body types are being represented in the media and proving that style can in fact go beyond a size 0. There are plenty of big names in curvy modeling (or any models that are over a size 6 or 8), from Ashley Graham, who was the first "plus-sized" model to be featured in the Sports Illustrated Swimsuit Edition, to Robyn Lawley and Tess Holliday. Considered long overdue by many - brawn male models are making their mark on the industry now too.
When Zach Miko became the first male model to ever be signed to a major modeling agency this year (that’s right – not until 2016!), the world realized what they had been missing, and male brawn models got a huge push in popularity from the publicity Zach’s contract created. Zach's Target campaign for their "Big & Tall" section satisfied a lot of people who were frustrated with seeing men of smaller proportions modeling clothes meant for bigger and taller men.
Miko is 6’6 with a 40-inch waist, so with his success, many other men with similar measurements who once considered modeling completely off limits to them finally realized there is room for everyone in the modeling industry. The average waist size of an American man is just over 39 inches, but the waist size of most male models is between 29-32 inches. Understandably, many men naturally thought their larger waist size and measurements, in general, excluded them out of the modeling industry.
People have always come in all shapes and sizes, so naturally, people require all different sizes of clothing. Until recently, however, not all sizes were portrayed in fashion ads and the media. When fashion lines began using models of all sizes, many brands skyrocket their success by targeting a broader group of people and expanding their reach. Typically, male plus sizes include anything above a 42-inch chest or a size XL. When Zach’s Target campaign launched, it garnered a great deal of positive attention for both the brawn male model movement and for Target itself. Other brands who follow suit stand to gain publicity as well as customers by marketing specifically to men who fit the brawn or “plus-sized” category.
The modeling industry is much more inclusive today to both male and female models than most people realize. No longer is modeling reserved only for people of specific proportions, heights, or ages. Now, models of all ages, sizes, weights, and height can find modeling work, whether it’s as a commercial model, a fashion model, a catalog model or something else! And that's a great thing for everybody!
Author - Vanessa Helmer
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