Yiotis Panayiotou is undoubtedly one of the leading hair stylists working today in the worlds of Fashion, Art, Music, and Film. He was born in London and raised in Cyprus and Greece. At an early age, Yiotis showed interest in hair when he began learning the trade at his mother's salon.

At the age of 17, he started to study with the legendary Vidal Sassoon Academy in London. It was there that he developed his craft and eventually became a creative director at the age of 19. While at Vidal Sassoon he worked on projects that enabled him to gain international work experience and it was during his time that his talent for hair coloring jump-started his career and eventually brought him to Hollywood in 2001.

Once in Los Angeles, Yiotis started working with various celebrities and Oscar nominees such as Val Kilmer, Helen Mirren, Kate Beckinsale, Toni Collette, Eva Mendez, Heidi Klum, Cindy Crawford, and Milla Jovovich.

In addition to his celebrity clientele Yiotis is also very well known for his amazing fashion sense. His work has appeared in fashion editorials for Vogue, Marie Claire, Flaunt, Harper's Bazaar, Vanity Fair and Elle and in advertisements for Calvin Klein, Guess?, L'Oreal, Tommy Hilfiger, Saks 5th Avenue and Neiman Marcus.

Simply said, Yiotis' process for all of his jobs starts with a collaboration between himself and his client. Through their mutual vision and creative ideas he helps produce images that are both fashion forward and timeless.