Created in 1988 by founder Cyril Brule, Viva Model Management quickly secured a place for itself within the international fashion scene by launching the careers of supermodels Kirsty Hume, Trish Goff and Audrey Marnay in the 90's.

This was followed by the discovery and subsequent successful career launches of current superstars Natalia Vodianova, Raquel Zimmerman, Hana Soukupova, Kim Noorda and Karolina Kurkova.

Viva's current "dream team" of models has been recently joined by other top models in the industry including such stars as Karen Elson, Erin O'Connor, Isabeli Fontana, Missy Rayder, Maria Carla Boscono and Jacquetta Wheeler.

Viva is constantly on the search for new talent having recently established new rising stars such as Bette Franke, Morgane Dubled, Romina Lanaro, Flavia de Oliviera and Snejana Onopka.