Madison Models was founded in 1988. It is at the origin of well-known careers such as the ones of Eva Herzigova, Daniela Pestova, Olga Kurylenko, Laetitia Casta, and Julie Ordon.

In 1999, as a continuation of those satisfactory results, Mr. F. BENFAID created a department for men which proved just as successful.

In 2006 Mr. F. BENFAID bought the agency, renamed it NEW MADISON and has managed it since then. Today, NEW MADISON is closely associated to the image of numerous advertising campaigns such as, J.P. Gaultier, Christian Dior, Ungaro, Dolce and Gabbana, Dunhill, Calvin Klein, Eres, Lancôme, and prestigious magazines such as Vogue, Numéro, and more.